Train
Smarter.
See Results.
Bespoke programmes built around your body, your goals, and your schedule. No generic plans. No guesswork. Just measurable progress.
200+
Clients Trained
4.9★
Google Rating
10 yrs
Experience
94%
Hit Their Goal
Training That
Actually Works
Your Programme. Your Goals.
Every plan is designed around your body composition, movement history and targets — not a generic template handed to hundreds of clients.
Nutrition Without the Noise.
Practical, sustainable guidance — not extreme diets. You will learn how to eat in a way that supports your training and fits your life.
Accountability That Works.
Weekly check-ins, progress tracking, and direct access to your coach. You will never feel like you are doing this alone.
James Whitfield
Head Coach
James
Whitfield
I have spent over a decade helping people in London transform how they look, feel and perform — without extreme programmes or fad diets.
My approach is evidence-based and precision-led. We start with what you have — your lifestyle, your history, your goals — and build a programme that is demanding enough to produce real change and realistic enough to stick to.
- NASM Certified Personal Trainer
- Precision Nutrition Level 2
- 10+ years coaching experience
- Specialist in body recomposition
Real People.
Real Change.
“I had tried three gyms and two apps before coming to FORMA. Six months in, I am down 18kg and finally actually enjoy training. The difference is having a real programme built for me.”
Rachel T.
Lost 18kg in 6 months
“James does not let you get away with excuses — in the best possible way. He is rigorous, attentive and incredibly knowledgeable. Best investment I have made in years.”
Marcus D.
Body recomposition · 8 months
“I came in with a bad back and zero confidence in the gym. James rebuilt my movement from the ground up. I am now stronger than I have been in my 30s. Exceptional coaching.”
Claire H.
Strength & mobility focus
Your First
Session Is
Free.
One session is all it takes to see whether FORMA is the right fit. No hard sell. No obligation. Just an honest assessment and a clear plan of what progress looks like for you.
- 60-minute 1-to-1 coaching session
- Full movement & goals assessment
- Personalised programme overview
- Zero cost. Zero commitment.
Claim Your Free Session
Fill in the form below — we will confirm your slot within 24 hours.